SELL TOURS SECRETS
Tour traveler overlooking tropical islands
#1 Amazon New Hot Release

Why Your Tours Don't Sell and How to Fix it

Win More Bookings on Viator & GetYourGuide

SELL TOURS SECRETS shows you how to improve each part of your Viator or GetYourGuide listing step by step.

⛔ Most tour suppliers don’t fully understand how Viator or GetYourGuide works — even after listing their tours for years.

Get the Book on Amazon See Why Your Listing Is Weak

For tour operators and activity providers selling on Viator, GetYourGuide & Klook.

SELL TOURS SECRETS book cover

Trusted by tour operators & activity providers worldwide

Viator|GetYourGuide|Tripadvisor
“I’ve been providing tours for 8 years and felt like I knew the business well. But at some point, I noticed my Viator bookings had stagnated despite it being high season.

Around that time, J.P. Aritonang reached out and offered me this book, so I decided to give it a try. And it worked. It took some time to implement the suggestions, but after a quiet period I received 4 bookings in just 2 days.

I’d definitely recommend this book. It doesn’t teach you how to make tours, it teaches you how to communicate their value and attract the right customers. 5 stars!

Anna

Anna

Netherlands

Fewer Reviews Mean Travelers Need More Reasons to Choose You.

Your tour may be just as good as the tours with hundreds of reviews. But travelers don't know that yet.

When they compare your tour with another one that already has hundreds of reviews, they may feel safer choosing the other tour—even if your experience is just as good or better.

That's why your listing needs to do more to build trust, show the value, and give travelers a clear reason to choose you.

You can't control how quickly reviews come in. But you can control how strong your listing is while you build them.

What Travelers May Be Thinking

  • “Can I trust this tour?”
  • “Why does it have fewer reviews?”
  • “Is it worth the price?”
  • “What makes this tour different?”
  • “Why should I choose this one?”

A stronger listing helps answer these questions before travelers move on to another tour.

THE SOLUTION

Don't Wait for More Reviews. Improve What You Can Control Today.

Maybe you've already changed your photos, rewritten your description, adjusted your price, or changed your title.

But if bookings are still slow, changing things without knowing what is wrong can quickly become guesswork.

SELL TOURS SECRETS shows you how to review your Viator listing step by step, spot what may be holding it back, and make your tour easier for travelers to understand, trust, and choose.

More reviews take time.

A stronger listing can start today.

Stop Guessing.

Start Improving.

  • ?Should I change the price again?
  • ?Do I need different photos?
  • ?Is my title the problem?
  • ?Why are people viewing but not booking?
  • ?What are my competitors doing better?

The goal isn't to change everything.

It's to improve the right things.

SELL TOURS SECRETS book cover

That's Why I Wrote
SELL TOURS SECRETS.

It gives tour operators a practical way to review their listings, spot weak points, and understand what to improve—without relying on guesswork.

Get The Book On Amazon
Practical. Actionable. Written for Tour Operators Like You.
#1
Amazon
New Hot
Release
SELL TOURS SECRETS paperback

Introducing

SELL TOURS SECRETS

Why Your Tours Don't Sell and How to Fix It

The travel marketplace has changed. Today, simply uploading your tour and waiting for bookings is no longer enough.

SELL TOURS SECRETS gives tour operators a practical system to understand why some listings perform better — and how you can improve yours.

Inside The Book You Will Discover:

  • Why good tours fail to get enough bookings
  • How Viator and GetYourGuide marketplaces really work
  • The Two Judges System
  • The T.O.U.R Framework for stronger listings
  • The 7 hidden reasons tours struggle online
  • How AI can help improve your tour presentation

This Book Is For:

  • Tour operators
  • Local guides
  • Activity providers
  • Experience creators
  • Viator suppliers
  • GetYourGuide partners
Order Now On Amazon

Trusted Worldwide

What Tour Operators Are Saying

Tour operators around the world are discovering a new way to look at their Viator listings.

"I always thought having a good tour and good reviews was enough. This book helped me realize there are small things in my Viator listing that can affect whether travelers click and book."

Michael R.

Michael R.

🇺🇸 Alaska Wildlife Tour Operator

"I was always wondering why some similar tours showed up higher than mine. SELL TOURS SECRETS helped me understand how to look at my listing from the traveler's point of view."

Sofia M.

Sofia M.

🇮🇹 Rome Walking Tour Guide

"The Two Judges idea really makes sense. It's not just about creating a tour and waiting for bookings. Your listing needs to help Viator understand it and help travelers choose you."

Daniel K.

Daniel K.

🇺🇸 New York Experience Operator

"I like that the book is simple and practical. It explains the problems many tour operators face on Viator and what areas we should improve first."

Emma L.

Emma L.

🇬🇧 London Private Tour Guide

J.P. Aritonang, Tour Marketplace Optimization Consultant

About The Author

J.P. Aritonang

Tour Marketplace Optimization Consultant · Author of SELL TOURS SECRETS

After more than 20 years selling tours online and working with digital marketing, I have seen many good tour operators struggle on Viator. Not because their tours are bad, but because their listings do not clearly show travelers why their experience is worth booking.

I wrote SELL TOURS SECRETS to help tour operators improve their Viator listings, understand what travelers look for before booking, and compete with more confidence in today's online tour marketplace.

Reality Check

Many suppliers are already listed on Viator or GetYourGuide, but still do not fully understand how these platforms work, even after being listed for years.

The Challenge

It is difficult to win more bookings if you do not understand what makes a tour get seen, clicked, trusted, and booked.

If Viator is important to your business, this book will help you see your listing differently and understand what to improve first.

Get a Complimentary Tour Listing Review

When you purchase SELL TOURS SECRETS, you can request a complimentary review of one Viator or GetYourGuide listing. I will personally review your listing and help identify:

  • What may reduce visibility
  • What may affect traveler decisions
  • What areas can be improved

Sometimes a small change in positioning, structure, or messaging can make a big difference.

Get The Book + Request Review

Need More Help Improving Your Listings?

If you want deeper support, I also work directly with tour operators to improve their online presence.

Service 1

Viator & GetYourGuide Listing Optimization

Comprehensive optimization to increase visibility, attract more clicks, and convert more travelers.

  • Listing title
  • Overview & description
  • Search relevance
  • Conversion structure
  • Competitive positioning
  • Traveler trust signals
Help Me Fix My Viator Listing

Service 2

Tour Website Design

Professional tour websites designed to support your brand and increase direct bookings.

  • Present your experiences better
  • Build customer trust
  • Support direct bookings
  • Strengthen your brand outside marketplaces
Build My Tour Website
Get The Book On Amazon